Profiles In Leadership - Taking The Right Steps

A Case Study: Staying True to the North Star

One of the most significant examples of vision and values alignment comes from a well-known company that prioritized its principles over profit. In the 1980s, Tylenol confronted a crisis when several bottles of its product were tampered with, resulting in consumer deaths. The company’s immediate response was to recall every bottle of Tylenol from the shelves, a decision that cost millions of dollars. Tylenol’s commitment to consumer safety was crucial to this decision. Although the company faced a financial setback, aligning its vision with its values effectively addressed the crisis and restored consumer trust, reinforcing its reputation as a brand that prioritizes integrity over profit. This example highlights the importance of avoiding shortcuts, even when faced with significant challenges. Remaining committed to an organization's vision and values safeguards its integrity and fortifies its foundation for future success.

Case Study Resource:

Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)

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