Watchout For WOLVES: Keys To Discerning Authentic Ministries & Evaluating Doctrinal Trends

8. Minimize anything confrontational (Altar calls, lifting hands, standing too much, etc.). 9. Allowing visitors space without embarrassment There is the “felt - need” movement. This movement seeks to analyze where people are at and what their needs are and then structure its programs and ministries with those particular needs in mind. This is sometimes referred to as the “audience driven” approach.

Some of the characteristic of such churches would include the following:

1. Victim and abuse support groups 2. Focus on inner healing 3. Non-confrontation messages 4. Many homogeneous groupings

There is the “technology” movement. The term “movement” may not be the best word for this but it does represent a growing segment of the church. This movement employs modern technology and marketing strategies to grow the church. They utilize concepts that have proven effective in the business world and apply them to the various ministries and programs of the church.

Some of the characteristic of such churches would include the following:

1. Telemarketing strategies 2. Multi-media blitzes 3. User-friendly concepts 4. Target audiences 5. Multiple sites and simulcasting 6. Advertising (flyer campaigns, billboards, etc.)

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