Profiles In Leadership - Taking The Right Steps

Reference: Mui, C. (2024, February 20). How Kodak failed . Forbes. https://www.forbes.com/sites/chunkamui/2012/01/18/ho w-kodak-failed/

A Case Study: Ford’s Transformative Leadership

During the 2000s, Alan Mulally led a turnaround at Ford Motor Company by demonstrating consistent, value driven leadership during change challenges. Upon assuming the role of CEO in 2006, Ford grappled with decreasing sales losses and a divided company culture. The company’s future hinged on making changes. Under Mulally’s leadership, the Ford Motors Company implemented the "One Ford" strategy to streamline operations and promote teamwork through enhanced communication and innovation initiatives, like the Weekly Business Plan Reviews, to foster collaboration and data-driven decision-making among employees. Rather than seeking quick fixes, as others might hastily do without real consideration, Mulally chose a thoughtful and forward-looking strategy. He secured a loan to support Ford’s restructuring efforts, which included modernizing production methods and developing a line of eco-friendly, high-quality cars. This proactive investment ultimately enabled Ford to successfully regain its market position. Under Mulally’s guidance, Ford overcame the challenges of the 2008 financial crisis without seeking government assistance, setting it apart from other

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