Profiles In Leadership - Taking The Right Steps

Schultz’s efforts weren’t aimed at quick fixes but rather at re-establishing the values that made Starbucks successful. By focusing on culture and reinforcing its bond with employees and customers, Starbucks reclaimed its identity. Case Study Resource: Sekar, N. (2024, June 12). Howard Schultz at Starbucks: Emotional intelligence . Medium.

https://medium.com/@nareshnavinash/howard-schultz at-starbucks-emotional-intelligence-7413f8733b46

How to Cultivate and Sustain Culture

Building a strong culture requires a deliberate and sustained approach. Here are practical steps for leaders: 1. Define Core Values : Clearly articulate the values that define your organization. Embed them in everyday actions and decisions to ensure they are more than words on paper. 2. Lead by Example : Model the behaviors and attitudes you want to see in your organization. Leaders’ consistency sets the tone for the rest of the team. 3. Hire for Culture Fit : Hire people who align with your organization’s values and vision. This ensures that new hires contribute positively to the culture.

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